When Good Brands Do Bad

Journal of Consumer Research 2004 / 06 Vol. 31; Iss. 1

When Good Brands Do Bad

Aaker, Jennifer, Fournier, Susan, Brasel, S. Adam
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Volume:
31
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/383419
Date:
June, 2004
File:
PDF, 298 KB
english, 2004
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