The impact of territory of origin on product authenticity...

The impact of territory of origin on product authenticity perceptions

Zhang, Mohua, Merunka, Dwight
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Volume:
27
Language:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/apjml-12-2014-0180
Date:
June, 2015
File:
PDF, 406 KB
english, 2015
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