Retail shopper marketing: the future of promotional flyers

Retail shopper marketing: the future of promotional flyers

Ziliani, Cristina, Ieva, Marco
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Volume:
43
Language:
english
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/ijrdm-02-2014-0022
Date:
June, 2015
File:
PDF, 191 KB
english, 2015
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