An Application of Rogers's Innovation Model: Use of the...

Clothing and Textiles Research Journal 2003 / 09 Vol. 21; Iss. 4

An Application of Rogers's Innovation Model: Use of the Internet to Purchase Apparel, Food, and Home Furnishing Products by Small Community Consumers

Johnson, K. K. P., Lennon, S. J., Jasper, C., Damhorst, M. L., Lakner, H. B.
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Volume:
21
Language:
english
Journal:
Clothing and Textiles Research Journal
DOI:
10.1177/0887302x0402100405
Date:
September, 2003
File:
PDF, 134 KB
english, 2003
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