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Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption
Corsten, Daniel, Kumar, NirmalyaVolume:
69
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.69.3.80.66360
Date:
July, 2005
File:
PDF, 121 KB
english, 2005