Proactive Postsales Service: When and Why Does It Pay Off?

Journal of Marketing 2009 / 03 Vol. 73; Iss. 2

Proactive Postsales Service: When and Why Does It Pay Off?

Challagalla, Goutam, Venkatesh, R, Kohli, Ajay K
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Volume:
73
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.73.2.70
Date:
March, 2009
File:
PDF, 135 KB
english, 2009
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