Technology Convergence: When Do Consumers Prefer Converged...

Journal of Marketing 2009 / 07 Vol. 73; Iss. 4

Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?

Han, Jin K, Chung, Seh Woong, Sohn, Yong Seok
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Volume:
73
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.73.4.97
Date:
July, 2009
File:
PDF, 582 KB
english, 2009
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