Marketing Strategy and Wall Street: Nailing Down...

Journal of Marketing 2009 / 11 Vol. 73; Iss. 6

Marketing Strategy and Wall Street: Nailing Down Marketing's Impact

Hanssens, Dominique M, Rust, Roland T, Srivastava, Rajendra K
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Volume:
73
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.73.6.115
Date:
November, 2009
File:
PDF, 95 KB
english, 2009
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