The Debate over Doing Good: Corporate Social Performance,...

Journal of Marketing 2009 / 11 Vol. 73; Iss. 6

The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk

Luo, Xueming, Bhattacharya, C.B
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
73
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.73.6.198
Date:
November, 2009
File:
PDF, 163 KB
english, 2009
Conversion to is in progress
Conversion to is failed