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Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives During Product-Harm Crises
Chen, Yubo, Ganesan, Shankar, Liu, YongVolume:
73
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.73.6.214
Date:
November, 2009
File:
PDF, 107 KB
english, 2009