Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
Saini, Ritesh, Rao, Raghunath Singh, Monga, AshwaniVolume:
74
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.74.1.34
Date:
January, 2010
File:
PDF, 537 KB
english, 2010