Is That Deal Worth My Time? The Interactive Effect of...

Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain

Saini, Ritesh, Rao, Raghunath Singh, Monga, Ashwani
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Volume:
74
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.74.1.34
Date:
January, 2010
File:
PDF, 537 KB
english, 2010
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