Predictors of the Gap Between Program and Commercial...

Journal of Marketing 2010 / 05 Vol. 74; Iss. 3

Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data

Schweidel, David A, Kent, Robert J
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Volume:
74
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.74.3.18
Date:
May, 2010
File:
PDF, 319 KB
english, 2010
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