Standardization or adaptation? Ethnic marketing strategies...

Communications. The European Journal of Communication Research (Gruiter) 2010 / 01 Vol. 35; Iss. 2

Standardization or adaptation? Ethnic marketing strategies through the eyes of practitioners and consumers in Flanders

Koeman, Joyce, Jaubin, Kirsten, Stesmans, Andrea
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Volume:
35
Language:
english
Journal:
Communications
DOI:
10.1515/comm.2010.009
Date:
January, 2010
File:
PDF, 128 KB
english, 2010
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