Attitude toward Advertising in General and Attitude toward a Specific Type of Advertising – A First Empirical Approach
Dianoux, Christian, Linhart, Zdenek, Vnouckova, LucieVolume:
6
Language:
english
Journal:
Journal of Competitiveness
DOI:
10.7441/joc.2014.01.06
Date:
March, 2014
File:
PDF, 608 KB
english, 2014