The Psychological Influences of Threat on B2C E-commerce...

Journal of Promotion Management 2010 / 07 Vol. 16; Iss. 3

The Psychological Influences of Threat on B2C E-commerce Adoption: An Extended Study and Explanatory Framework

Guo, Chengqi
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Volume:
16
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496490903294927
Date:
July, 2010
File:
PDF, 311 KB
english, 2010
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