A Connectionist Model of Brand–Quality Associations

Journal of Marketing Research 2000 / 08 Vol. 37; Iss. 3

A Connectionist Model of Brand–Quality Associations

Janiszewski, Chris, van Osselaer, Stijn M.J.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
37
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.37.3.331.18780
Date:
August, 2000
File:
PDF, 169 KB
english, 2000
Conversion to is in progress
Conversion to is failed