Brand Dilution: When Do New Brands Hurt Existing Brands?

Journal of Marketing 2006 / 04 Vol. 70; Iss. 2

Brand Dilution: When Do New Brands Hurt Existing Brands?

Pullig, Chris, Simmons, Carolyn J, Netemeyer, Richard G
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
70
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.70.2.52
Date:
April, 2006
File:
PDF, 109 KB
english, 2006
Conversion to is in progress
Conversion to is failed