Forget the Stick; It's All About the Carrot Now

Social Marketing Quarterly 2010 / 11 Vol. 16; Iss. 4

Forget the Stick; It's All About the Carrot Now

Merritt, Rowena
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Volume:
16
Language:
english
Journal:
Social Marketing Quarterly
DOI:
10.1080/15245004.2010.526860
Date:
November, 2010
File:
PDF, 66 KB
english, 2010
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