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Impact of Relationship Marketing Orientation on the Exercise of Interfirm Power and Relational Governance in Marketing Channels: Empirical Evidence From China
Zhuang, Guijun, Zhang, XubingVolume:
18
Language:
english
Journal:
Journal of Marketing Channels
DOI:
10.1080/1046669X.2011.613319
Date:
October, 2011
File:
PDF, 175 KB
english, 2011