Does Being Social Matter? Effects of Enabled Commenting on...

Journal of Promotion Management 2015 / 05 Vol. 21; Iss. 3

Does Being Social Matter? Effects of Enabled Commenting on Credibility and Brand Attitude in Social Media

Hayes, Rebecca A., Carr, Caleb T.
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Volume:
21
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2015.1039178
Date:
May, 2015
File:
PDF, 354 KB
english, 2015
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