Sustaining performance: Learning from buyers' experience of...

Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing 2009 / 10 Vol. 9; Iss. 4

Sustaining performance: Learning from buyers' experience of Viagra

Bradfield, Owen M, Parker, Caroline, Gorrie, Thomas M.
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Volume:
9
Language:
english
Journal:
Journal of Medical Marketing
DOI:
10.1057/jmm.2009.38
Date:
October, 2009
File:
PDF, 112 KB
english, 2009
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