Allocation of budget on marketing efforts: an econometric...

Asia Pacific Journal of Marketing and Logistics 2011 / 08 Vol. 23; Iss. 4

Allocation of budget on marketing efforts: an econometric approach in India

Baidya, Mehir Kumar, Basu, Partha
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Volume:
23
Language:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/13555851111165057
Date:
August, 2011
File:
PDF, 152 KB
english, 2011
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