Acceptability and Ethics of Product Placement in Sport...

Journal of Promotion Management 2010 / 11 Vol. 16; Iss. 4

Acceptability and Ethics of Product Placement in Sport Video Games

Kim, Min Soo, McClung, Steven R.
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Volume:
16
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491003591386
Date:
November, 2010
File:
PDF, 108 KB
english, 2010
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