An Information Processing Model of Marketing Performance...

An Information Processing Model of Marketing Performance Measurement

Clark, Bruce, Abela, Andrew, Ambler, Tim
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Volume:
14
Language:
english
Journal:
The Journal of Marketing Theory and Practice
DOI:
10.2753/MTP1069-6679140302
Date:
June, 2006
File:
PDF, 285 KB
english, 2006
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