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Rethinking Place Branding || Rethinking Place Brand Communication: From Product-Oriented Monologue to Consumer-Engaging Dialogue
Kavaratzis, Mihalis, Warnaby, Gary, Ashworth, Gregory J.Volume:
10.1007/97
Year:
2015
Language:
english
DOI:
10.1007/978-3-319-12424-7_11
File:
PDF, 327 KB
english, 2015