Marketing Control: Reconceptualization and Implementation...

European Journal of Marketing 1992 / 01 Vol. 26; Iss. 1

Marketing Control: Reconceptualization and Implementation Using the Feedforward Method

Tadepalli, Raghu
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Volume:
26
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569210007774
Date:
January, 1992
File:
PDF, 1.02 MB
english, 1992
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