The use of negative emotions in health communication...

The use of negative emotions in health communication messages: Study of the effects of fear, guilt, and shame

Becheur, I., Valette-Florence, P.
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Volume:
29
Language:
english
Journal:
Recherche et Applications en Marketing (English Edition)
DOI:
10.1177/2051570714552620
Date:
December, 2014
File:
PDF, 660 KB
english, 2014
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