The need for a new go-to-market strategy in Europe: How to...

Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing 2004 / 04 Vol. 4; Iss. 2

The need for a new go-to-market strategy in Europe: How to survive and thrive in the new more complex healthcare marketplace

Wadman, Robert, Hütt, Rodrigo
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Volume:
4
Language:
english
Journal:
Journal of Medical Marketing
DOI:
10.1057/palgrave.jmm.5040156
Date:
April, 2004
File:
PDF, 114 KB
english, 2004
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