Do Web Users Care About Banner Ads Anymore? The Effects of...

Journal of Promotion Management 2010 / 07 Vol. 16; Iss. 3

Do Web Users Care About Banner Ads Anymore? The Effects of Frequency and Clutter in Web Advertising

Lee, Sang Yeal, Cho, Yong-Suk
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Volume:
16
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496490903582594
Date:
July, 2010
File:
PDF, 283 KB
english, 2010
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