Does It Pay to Promote on eBay?

Journal of Promotion Management 2011 / 10 Vol. 17; Iss. 4

Does It Pay to Promote on eBay?

Melnik, Mikhail I., Richardson, Paul, Tompkins, Dan
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Volume:
17
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2011.597320
Date:
October, 2011
File:
PDF, 120 KB
english, 2011
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