Cross-Cultural Differences in Ad Likeability and Ad Element...

Cross-Cultural Differences in Ad Likeability and Ad Element Likeability: The Case of Benetton

Polegato, Rosemary, Bjerke, Rune
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Volume:
15
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496490903196460
Date:
October, 2009
File:
PDF, 105 KB
english, 2009
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