Cross-Cultural Differences in Ad Likeability and Ad Element Likeability: The Case of Benetton
Polegato, Rosemary, Bjerke, RuneVolume:
15
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496490903196460
Date:
October, 2009
File:
PDF, 105 KB
english, 2009