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The impact of customer‐company identification on consumer reactions to new corporate initiatives
Melewar, T.C., Ashraf, Rohail, Merunka, DwightVolume:
31
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-04-2013-0065
Date:
July, 2013
File:
PDF, 277 KB
english, 2013