Perceived Risk in Mail-Order and Retail Store Buying

Journal of Marketing Research 1970 / 08 Vol. 7; Iss. 3

Perceived Risk in Mail-Order and Retail Store Buying

Spence, Homer E., Engel, James F., Blackwell, Roger D.
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Volume:
7
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150296
Date:
August, 1970
File:
PDF, 1005 KB
english, 1970
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