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The Attribute Carryover Effect: What the “Runner-Up” Option Tells Us about Consumer Choice Processes
Boland, Wendy Attaya, Brucks, Merrie, Nielsen, Jesper H.Volume:
38
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/660749
Date:
February, 2012
File:
PDF, 362 KB
english, 2012