Why Attitudes Toward Advertising Are Not Universal:...

Why Attitudes Toward Advertising Are Not Universal: Cultural Explanations

Martín-Santana, Josefa D., Beerli-Palacio, Asunción
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Volume:
17
Journal:
Journal of Euromarketing
DOI:
10.1080/10496480802511299
Date:
December, 2008
File:
PDF, 5 KB
2008
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