How Packaging Services Can Hurt Consumption: The Potential...

The Cornell Hotel and Restaurant Administration Quarterly 2001 / 06 Vol. 42; Iss. 3

How Packaging Services Can Hurt Consumption: The Potential Downside of Bundling

Gourville, John T., Soman, Dilip
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Volume:
42
Language:
english
Journal:
The Cornell Hotel and Restaurant Administration Quarterly
DOI:
10.1177/0010880401423003
Date:
June, 2001
File:
PDF, 1.21 MB
english, 2001
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