Is producing a private label counterproductive for a...

European Review of Agricultural Economics 2012 / 04 Vol. 39; Iss. 2

Is producing a private label counterproductive for a branded manufacturer?

Berges, F., Bouamra-Mechemache, Z.
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Volume:
39
Language:
english
Journal:
European Review of Agricultural Economics
DOI:
10.1093/erae/jbr006
Date:
April, 2012
File:
PDF, 291 KB
english, 2012
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