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Assessing the importance of the development activities for successful new services: does innovativeness matter?
Gounaris, Spiros P., Papastathopoulou, Paulina G., Avlonitis, George J.Volume:
21
Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/02652320310488448
Date:
October, 2003
File:
PDF, 216 KB
english, 2003