Consumer Response to Versioning: How Brands’ Production...

Journal of Consumer Research 2012 / 08 Vol. 39; Iss. 2

Consumer Response to Versioning: How Brands’ Production Methods Affect Perceptions of Unfairness

Gershoff, Andrew D., Kivetz, Ran, Keinan, Anat
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Volume:
39
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/663777
Date:
August, 2012
File:
PDF, 551 KB
english, 2012
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