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CELEBRITY ENDORSERS' EXPERTISE AND PERCEPTIONS OF ATTRACTIVENESS, LIKABILITY, AND FAMILIARITY
BUHR, THOMAS A., SIMPSON, TERRY L., PRYOR, HURTVolume:
60
Language:
english
Journal:
Psychological Reports
DOI:
10.2466/pr0.1987.60.3c.1307
Date:
June, 1987
File:
PDF, 116 KB
english, 1987