Impact of Comic Factor in TV Ads on Buying Behavior of...

International Letters of Social and Humanistic Sciences 2015 / 3 Vol. 49

Impact of Comic Factor in TV Ads on Buying Behavior of University Students

Farooq, Qamar, Shafique, Nouman, Khurshid, Muhammad Mahboob, Ahmad, Naveed
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Volume:
49
Language:
english
Journal:
International Letters of Social and Humanistic Sciences
DOI:
10.18052/www.scipress.com/ILSHS.49.12
Date:
March, 2015
File:
PDF, 688 KB
english, 2015
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