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Estimating Consumer Spending on Tickets, Merchandise, and Food and Beverage: A Case Study of a NHL Team
Kelley, Katharine, Harrolle, Michelle G., Casper, Jonathan M.Volume:
28
Language:
english
Journal:
Journal of Sport Management
DOI:
10.1123/jsm.2012-0275
Date:
May, 2014
File:
PDF, 263 KB
english, 2014