Branding from emerging countries: how to compete...

Critical Perspectives on International Business 2015 / 03 Vol. 11; Iss. 1

Branding from emerging countries: how to compete internationally?

Chailan, Claude, Ille, Francis
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Volume:
11
Language:
english
Journal:
Critical perspectives on international business
DOI:
10.1108/cpoib-11-2012-0055
Date:
March, 2015
File:
PDF, 211 KB
english, 2015
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