The deeper, the better? Effect of online brand community activity on customer purchase frequency
Wu, Ji, Huang, Liqiang, Zhao, Jianliang Leon, Hua, ZhongshengLanguage:
english
Journal:
Information & Management
DOI:
10.1016/j.im.2015.06.001
Date:
June, 2015
File:
PDF, 495 KB
english, 2015