Die Nutzung mobiler Shopping Apps im Kaufprozess

Marketing Review St. Gallen 2015 / 6 Vol. 32; Iss. 3

Die Nutzung mobiler Shopping Apps im Kaufprozess

Prof. Dr. Thomas Rudolph,Dr. Liane Nagengast…
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Volume:
32
Language:
german
Journal:
Marketing Review St. Gallen
DOI:
10.1007/s11621-015-0529-1
Date:
June, 2015
File:
PDF, 221 KB
german, 2015
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