The Influence of Comparative Advertising on Consumer...

The Journal of Marketing Theory and Practice 2015 / 07 Vol. 23; Iss. 3

The Influence of Comparative Advertising on Consumer Ethnocentrism in the American Automobile Market

Neese, William T., Haynie, Jeffrey J.
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Volume:
23
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2015.1032333
Date:
July, 2015
File:
PDF, 439 KB
english, 2015
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