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Non Castigat Ridendo Mores: Evaluating the Effectiveness of Humor Appeal in Printed Advertisements for HIV/AIDS Prevention in Italy
Soscia, Isabella, Turrini, Alex, Tanzi, EmilioVolume:
17
Language:
english
Journal:
Journal of Health Communication
DOI:
10.1080/10810730.2012.665416
Date:
October, 2012
File:
PDF, 319 KB
english, 2012