Developing Loyalty Programs for Convention Attendees: An...

Developing Loyalty Programs for Convention Attendees: An Exploratory Study

Tanford, Sarah, Montgomery, Rhonda
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Volume:
16
Language:
english
Journal:
International Journal of Hospitality & Tourism Administration
DOI:
10.1080/15256480.2015.991989
Date:
January, 2015
File:
PDF, 153 KB
english, 2015
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