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Effects of Self-Congruity and Source Credibility on Consumer Responses to Coffeehouse Advertising
Yoon, Donghwan, Kim, Youn-KyungLanguage:
english
Journal:
Journal of Hospitality Marketing & Management
DOI:
10.1080/19368623.2014.1001932
Date:
March, 2015
File:
PDF, 227 KB
english, 2015