Doing Poorly by Doing Good: Corporate Social Responsibility...

Journal of Consumer Research 2012 / 02 Vol. 38; Iss. 5

Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts

Torelli, Carlos J., Monga, Alokparna Basu, Kaikati, Andrew M.
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Volume:
38
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/660851
Date:
February, 2012
File:
PDF, 259 KB
english, 2012
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